Factors affecting the decision to use credit cards of BIDV in Dong Nai province
DOI:
https://doi.org/10.61591/jslhu.15.322Keywords:
Decision to use credit cards, Safety, Convenience, Cost, BenefitsAbstract
Nowadays, there are many banks in Vietnam, and each creates different card products to serve its customers, leading to increasingly fierce competition among banks in this type of service. Therefore, it is necessary to progressively apply technological achievements and improve convenient features for card services. As a result, the article aims to determine the factors affecting the decision to use credit cards of the Bank for Investment and Development of Vietnam JSC. (BIDV), Dong Nai Branch, and that is also the key point in the card service business of banks. Qualitative and quantitative methods were exploited with a total sample of 500 surveying questionnaires sent; the results were 465, and 35 votes were rejected. Besides, Multiple Linear Regression was utilized to identify five factors affecting the decision to use the card credit at with a significance level of 5%. Finally, the authors have proposed five management implications in order of priority: Safety, convenience, cost, ease of use, and benefits
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