Factors affecting the loyalty of accountants at small and medium enterprises in Dong Nai province

Abstract

Employee loyalty is one of the crucial concerns that business managers focus on to retain their workforce. In this study, a quantitative research method was employed to identify the factors influencing the loyalty of accounting staff in small and medium-sized enterprises (SMEs) in Dong Nai province. A total of 427 accounting employees participated in data collection for the study. The results showed that 69.5% of the variation in accounting staff loyalty can be explained by the following factors: welfare, intra-business relationships, income, training opportunities, and career advancement. Based on the research findings, the authors proposed several solutions to help SMEs retain and attract accounting employees in the future, as well as attract and retain the general workforce. These solutions can enhance employee loyalty and job commitment, contributing positively to the sustainable development of businesses.