The Measurement of customers' satisfaction on logistics service quality at Dong Nai port service joint stock company
DOI:
https://doi.org/10.61591/jslhu.18.373Keywords:
Logistics Service quality;, Satisfaction;, Tangible;, Responsiveness;Abstract
In this context, many logistics service businesses were competing to provide high-quality logistics services to reduce costs. In addition to service price, the level of customer satisfaction has become a key factor in determining their choice of logistics service provider. Therefore, the research objective is to measure customer satisfaction with the quality of logistics services at Dong Nai Port Service Joint Stock Company. Based on this, the authors recommend that management improve logistics service quality. The research was conducted using qualitative methods, including consultations with 7 logistics business managers and discussions to explore the indicators of logistics service quality. The quantitative phase involved a sample of 450 customers using logistics services, from which 430 valid responses were collected.. The author analyzed multivariable linear regression analysis and identified five factors affecting customer satisfaction with logistics service quality at the 5% significance level.
References
Gronroos, C. A. Service Quality Model and Its Marketing Implications in European. Journal of Marketing, 1984, 18 (4), pp. 36-44.
DOI: https://doi.org/10.1108/EUM0000000004784
Zeithaml, V. A.; Bitner, M. J. Services marketing: integrating customer focus across the firm, 2nd Edition, McGraw-Hill, Boston, 2000.
Nguyễn Danh Nam và Lê Thu Hằng. Đánh giá sự hài lòng của khách hàng đối với chất lượng dịch vụ logistics tại các doanh nghiệp chuyển phát nhanh trên địa bàn thành phố Hà Nội, Tạp chí Khoa học Công nghệ, 2021, số 02, 11-22.
DOI: https://jst.hvu.edu.vn/index.php/HVUJST/article/view/90
Lê Ngọc. Sự hài lòng của khách hàng về chất lượng dịch vụ logistics tại Cảng tổng hợp Bình Dương. Tạp chí Công thương, 2021, số 17, 1-7.
Kilibarda, M.; Nikolicic, S.; & Andrejic, M. Measurement of logistics service quality in freight forwarding companies: a case study of the Serbian market. International Journal of Logistics Management, 2016, 27 (3), pp. 770-794.
DOI: https://doi.org/10.1108/IJLM-04-2014-0063
Parasuraman, A.; Zeithaml, V.; Berry, L. SERVQUAL: A multiple item scale for measuring consumer perceptions of service quality. Journal of Retailing, 1988, 64 (1), pp. 12-40.
DOI: https://psycnet.apa.org/record/1989-10632-001
Uvet, S. Importance of logistics service quality in customer satisfaction: An empirical study. Operations and Supply Chain Management, 2020, 13 (1), pp. 1-10.
DOI: https://doi.org/10.31387/oscm0400248
Restuputri, D. P.; Tri Ratna Indriani, T. R.; Masudin, I. The effect of logistic service quality on customer satisfaction and loyalty using kansei engineering during the COVID-19 pandemic. Cogent Business & Management, 2021, 8 (1), pp 1-35.
DOI: https://doi.org/10.1080/23311975.2021.1906492
Juga, J.; Juntunen, J.; Grant, D. B. Service quality and
its relation to satisfaction and loyalty in logistics outsourcing relationships. Managing Service Quality: An International Journal, 2010, 20 (6), pp. 496-510.
DOI: https://doi.org/10.1108/09604521011092857
Đinh Phi Hổ. Phương pháp nghiên cứu kinh tế và viết luận văn thạc sĩ và luận án tiến sĩ, NXB Tài Chính, Hà Nội, 2021.